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A digital campaign launched to coincide with Earth Day on Sunday April 22nd 2018. For 24 hours, AIF member festival websites were ‘wrapped in plastic’ for 24 hours to raise awareness of single use plastic. In addition, all participating festivals committed to banning the use of plastic straws on-site in 2018 as a minimum first step and pledged to eliminate all single-use plastic at their events by 2021.